The opening of our store in Compton last February was one of those very special moments that will stay with me for a very long time - we were made to feel so welcome.
100 days later, it's great to see that it's proving a simple point. Although it was the first new grocery store to be built there in a generation, it's performing just like any of our other stores.
It's attracting a broad mix of customers, and it's business is being built on fresh foods - 10 of its 20 top selling products are fresh produce, some organic, and more than 75% of its sales are our own brand, all of which has no artificial colors or flavors, no added transfat, and only uses preservatives when absolutely necessary.
As I've said before, in our experience, if you offer fresh, wholesome foods at prices everyone can afford, in a clean environment with friendly service, people will shop with you.
Compton again demonstrates the point. And that, of course, is how it should be.....
posted by Simon Uwins @ 1:51
http://www.freshandeasy.com/blog/
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